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Created for the digital generation, PeopleHype uses fast, fun, informative storytelling to cover the news and embrace the themes of positive change and innovation.
Global demand for content-based advertising, as opposed to interruption-based advertising, is reaching an inflection point. This was predicted in Forrester’s 2017 report entitled, “The End of Advertising as We Know It.” The report shows that top-spending CMOs complain that display ads don’t do what they pay them to do and that consumers are embracing interruption-free experiences.
As a result, billions of display ad dollars are being moved to content in order to build customer relationships and enhance user experiences. The Hype platform drives meaningful results for content amplification used by the world’s leading brands, agencies, and publishers. It helps marketers use content that drives action to accomplish any marketing objective.
Performance is optimized in real-time to ensure users who choose to spend time with promoted content see similar content. User profiles that choose not to engage with promoted content are optimized out of the targeting in real-time, too. This results in a win/win for both marketers and consumers.