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On Friday November 2nd, Starbucks made another move this holiday season. Since 1997, Starbucks has always issued a festive coffee cup around this time of the year to celebrate the holidays. For a long time, Starbucks was scandal free up until 2015 when Americans – fueled by political rage – started to attack the coffee company for their festive cups. Of course, Starbucks year after year explained their reasoning behind each design, but every time there was always some kind of controversy.
That is until this year when Starbucks revealed their lineup of cups for the holiday season. The company revealed four designs from previous cups – a star, a flame, a branch of coffee cherries, and a cup that resembled the traditional red design of previous years. It all seemed like it was going as planned. At least until Starbucks made another move. It was in good spirit, but poorly executed.
On the 2nd of November, Starbucks passed out free, reusable red cups to every customer who purchased one of their holiday drinks that day. Of course, word spread quickly that Starbucks was doing this and it comes to no shock to anyone that those cups were quickly sold out.
Of course many people were furious that they didn’t get the cups. That was especially true when it was revealed that some stores got at little as 25 of these limited edition cups. The company aimed to make it right as they have done year after year. This prompted Starbucks to create the same reusable cups, but started to sell them for $2.50.
The idea behind this promotion is for individuals to save a little bit of money when they go to the store. Furthermore this also reduces Starbucks environmental footprint as they encourage customers to continue to use those cups until the end of the promotion on January 7th. Customers with the red cups are able to save $0.50 per grande drink that they purchase, which adds up quickly if you’re someone that goes there frequently and orders their holiday drinks. The promotion doesn’t apply if you get any other beverages.
If you’re wondering what those drinks are there is the Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulee Latte, Chestnut Praline Latte, Gingerbread Latte, and Egg Nog Latte.
But for those of us who don’t have these cups we’re left with the question of is there more? And the short answer is no. Of course many customers are upset by that fact as the $2.50 cups were sold out just as fast, however the company stated in both promotions that the promo would be on “while supplies last” so people can’t be that disappointed by that.
It’s obviously not the news that you wanted to hear, but that’s unfortunately the case. For those of us who were lucky to get one, we don’t get the luxury of buying more of them for friends and family for the holidays. And for those who don’t have any at all are left to their own devices to get them.