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Super Bowl commercials are as storied a tradition as is the big game itself. Leading up to the event, screenshots of Cardi B’s appearance in a Pepsi commercial had already gone viral, and appearances by other big names have gotten people talking. Here are five Super Bowl commercials that became the source of extensive buzz immediately after they aired.
Chance the Rapper and Backstreet Boys, for Doritos. To advertise Doritos’ Flamin’ Hot Nacho variety, the snack brand aired an ad featuring Chance the Rapper and Backstreet Boys teaming up on the latter’s timeless classic, “I Want It That Way.”
Game of Thrones and HBO, for Bud Light. Who could have seen this collaboration coming? Bud Light and HBO collaborated to create this beer-commercial-turned-Game of Thrones ad, the final season of which is among the spring’s most anticipated television events.
Harrison Ford, Broad City, and Forest Whitaker, for Amazon. Amazon ran a spot that featured Ford, Whitaker, and Broad City’s Abbi Jacobson and Ilana Glazer, in which they tested a run of some of the company’s sillier ideas, such as an Alexa-enabled hot tub.
The Washington Post. One of the nation’s leading daily newspapers ran its first-ever Super Bowl ad this year. The commercial spotlit journalists missing or murdered for their work, including Post columnist Jamal Khashoggi, whose death last year sparked international controversy.
Hulu, for The Handmaid’s Tale. Many people who saw the ad for the third season of this show, which depicts a dystopian future based on the explicit oppression and slavery of women, drew connections to the Reagan-era “Morning In America” election ad.
What was your favorite commercial from this year’s Super Bowl? Let us know in the comments!