Rihanna Is Breaking the Internet Yet Again With Its Newest Designer Collab

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Editors Note: Due to the popularity of this release, we cannot guarantee that any of these collections will be in stock at time of publishing.

Rihanna spent 2019 breaking the internet with her Savage X Fenty lingerie line, which dominated New York Fashion Week and spurred minor bidding wars on e-commerce sites. With the big news RiRi unveiled on New Year’s Day, it’s all but certain that Savage X Fenty will keep making waves in 2020.

Savage X Fenty just unveiled its first-ever collaboration, and it’s with an absolutely iconic designer. Longtime lingerie club members and new shoppers alike are already rushing to buy from the Adam Selman for Savage X Fenty collection that just dropped on New Years Day! Fenty lovers are itching to get their hands on the magic that happens when one of the world’s most renowned, boundary-pushing designers teams up with an international fashion and pop music visionary. Adam Selman for Savage X Fenty includes 19 pieces and two distinct collections, “Locket Down” and “Down the Aisle,” that showcase the sexiest side yet of Rihanna’s already stunning lingerie line.

Adam Selman for Savage X Fenty arrives just in time for Valentine’s Day, and the timing is evident in the collection’s design. Both the Locket Down and the Down the Aisle collections are full of ‘80s-esque cuts, frills, and ruffles in red, white, and black. The Down the Aisle Cupless Babydoll, the zippered Locket Down Bralette, and the Locket Down Garter Belt are sure to empower wearers with Rihanna’s fearlessness and Selman’s uncompromisingly feminine fashion aesthetic.

No Savage X Fenty release, of course, would be complete without a gorgeous pic of RiRi herself rocking the lingerie, and Adam Selman for Savage X Fenty absolutely delivers on that front. With Selman seated behind her on a translucent, neon-pink inflatable chair, Rihanna rocks the Locket Down Bralette, Locket Down Garter Belt, and a high-leg bikini mostly covered by a shiny, puffy mess of red that matches RiRi’s bold look. In other photos accompanying the new collection, models including Paloma Elsesser, Adesuwa Aighewi, Joan Smalls, and Fifanny Luu rock the Selman collab’s striking babydolls, garter belts, bralettes, bodysuits, and pasties.

It’s a collaboration that was meant to be. Rihanna and Adam Selman have been friends for ages, even before he designed Rihanna’s “naked dress” that famously turned all heads at the 2014 CFDA Fashion Awards. This is their first collaboration since, and they’re both enthusiastic about not just working with each other again, but joining forces to empower women of all races, sizes, and shapes.

“Adam is everything the brand stands for – fun, playful, sexy,” Rihanna said when Adam Selman for Savage X Fenty was announced, and Selman was just as enthusiastic. “Creating sexy pieces that empower and make you feel confident is at the core of everything I do,” he said, “and that is something Rihanna and I have always connected over.” The first-ever Savage X Fenty collab is the best proof to date of both icons’ shared passion for empowering, unabashedly sexy lingerie.

The collection’s core line is poised to grow later this year, too. Additional drops are planned through April, and with leading fashion publications including NYLON, InStyle, and W Mag respectively calling the collab “perfect for Valentine’s Day,” “insanely sexy,” and “the polar opposite of Victoria’s Secret’s antiquated high-shine ideals of sexiness,” there’s no better time to buy what’s sure to be your favorite new lingerie set.

Savage X Fenty is making this especially easy with a price-slashing intro offer for new VIP members.

Sign up to become a Savage X Fenty XTRA VIP (Cancel Anytime) now to get the Adam Selman for Savage X Fenty Locket Down XTRA VIP Box for just $35 and the Down the Aisle Box for just $25! Click here to join the club and get the best Valentine’s Day lingerie out there at an unbeatable price.

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One thought on “Rihanna Is Breaking the Internet Yet Again With Its Newest Designer Collab

  • January 8, 2020 at 9:52 pm

    This is white hot! I love it… I want it all🤗


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