I Never Saw Myself in Lingerie Ads. Savage X Fenty Changed That

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Up until recently, I had never seen myself reflected in lingerie ads. Although I was drawn to the seductive cuts of lingerie and their potential to bring out my sexy side, nothing about most lingerie brands’ messaging or imagery felt meant for me. I don’t look anything like the models that dominate lingerie ads, so I almost gave up on lingerie – but then I found Savage X Fenty.

I first explored Savage after reading a Buzzfeed article that called the brand’s 2020 fashion show “diverse” and said “the message behind it is so damn powerful.” In a rush of excitement, I visited Savage’s website, and I immediately saw models of all races, sizes, and body shapes wearing gorgeous lingerie pieces in all kinds of colors. I finally saw diversity – no, I saw myself

As I looked at Savage X Fenty’s lingerie options, I felt so empowered seeing models from all different backgrounds posing in each item. The Flocked Logo Brazilian in Green Lagoon had a size 1X model and a Black model wearing a size M. The Floral Lace Unlined Bra in Black Caviar had a 42DDD Black model alongside a more traditionally thin 32C model. 

I kept browsing and wound up buying five pieces, among them the Flocked Logo Brazilian, Floral Lace Unlined, and my absolute favorite, the Strap Up Crotchless Lace Teddy in Taboo Blue. I knew to get that one after seeing models that looked like me absolutely rock it, and oh my God do I look and feel fantastic while wearing it.

In the time since I bought my Teddy, I’ve gotten a few more pieces I absolutely love, including the V Day 2021 Forever Savage Bralette. Although I still look nothing like most models, Savage X Fenty makes me feel like one – its lingerie is sexy, comfy, and plain old fun. I’ve finally found a brand that elevates every person who wants to feel sexy, and I couldn’t be happier! 

If you too want lingerie that reflects who you are, now’s the best time to sign up for an XTRA VIP* membership. For a limited time, you can take 50% off sitewide, buy two bras for $29, and get free shipping when you sign up as a VIP*. With Savage X Fenty, you won’t just be represented and seen – you’ll feel newly alive and sexy.


*Here’s how it works: shop every month, or log into your account to ‘Skip the Month’ by the 5th of each month, and you won’t be charged. If you don’t ‘Skip’, your payment method will be charged $49.95 on the 6th of each month and you will receive one VIP Member Credit valued at $49.95. Your VIP Member Credit goes into your account to spend or save. It can be used on purchases of $49.95 or more and must be used in full in order to be redeemed. Your credits will never expire.


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