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The Super Bowl is more than just a football game. It’s also an event that includes iconic performances from legendary pop artists and boasts the year’s most competitive, expensive slots for airing commercials and advertisements. The price tag tends to require that companies give these commercials their absolute all, often relying on humorous or poignant appearances from celebrities to sell their products. Naturally, the best Super Bowl 2020 commercials featured no shortage of familiar brands and people (and a game-changer not as well known outside sports). Learn all about the four best Super Bowl 2020 commercials below.
1. Bill Murray, in “Groundhog Day,” for Jeep
Since Super Bowl LIV and Groundhog Day both took place on February 2 this year, Jeep took advantage of the moment and cast Groundhog Day star Bill Murray in a commercial for its Gladiator truck. Throughout the ad, Bill Murray steps into the old shoes of his Groundhog Day character Pete and retraces his steps from the classic film.
Including Bill Murray in a commercial is an especially surefire way to get people buzzing. Murray has long been legendary for not just his roles in Groundhog Day, Saturday Night Live, and many Wes Anderson films, but for several bizarre, humorous stories about his interactions with ordinary people in ordinary settings where A-list names don’t often go. Naturally, his appearance in the Jeep “Groundhog Day” commercial has thus received ample praise.
2. Rachel Dratch, Chris Evans, John Krasinski and David Ortiz, in “Smaht Pahk,” for Hyundai
The name of this commercial, which advertised the “smart park” feature available in the Hyundai Sonata, implies heavy Boston accents. That’s exactly what this commercial delivered thanks to appearances from four celebrities associated with Massachusetts. Rachel Dratch and Chris Evans were raised in the state, David Ortiz is among the Boston Red Sox’ most legendary players, and John Krasinski was born in Boston. The four appear stunned that the Hyundai Sonata can “smaht pahk” in an advertisement that’s undoubtedly among the best Super Bowl 2020 commercials.
3. Lil Nas X and Sam Elliott, in “The Cool Ranch,” for Doritos
In 2019, Lil Nas X’s viral hit “Old Town Road” broke the record for most weeks spent atop the Billboard Hot 100 chart. Since the ubiquitous song includes abundant jokes about horses and cowboy life, who better to promote a product with the word “ranch” in its title?
In “The Cool Ranch,” Lil Nas X battles A Star Is Born’s Sam Elliott in a dance-off whose winner gets a bag of Cool Ranch Doritos. Though Elliott’s moves surprise Nas, he ultimately wins the bag, after which his “Old Town Road” companion Billy Ray Cyrus makes a quick cameo and drops an instantly iconic one-liner: “I ain’t dancing.”
4. Katie Sowers, in “Be The One,” for Microsoft
Katie Sowers made history at the 54th Super Bowl. The offensive assistant coach for the San Francisco 49ers wasn’t just the first woman to coach a Super Bowl team – she was also the first LBGTQ+ Super Bowl coach. Throughout her appearance in Microsoft’s “Be the One” commercial for its Surface tablet, she discusses her unique standing as a woman coach in the NFL, though some LGBTQ+ publications have noted that she doesn’t mention her lesbian identity. Nevertheless, the ad has been widely praised as one of the best Super Bowl 2020 commercials.
What do you think were the best Super Bowl 2020 commercials? Share your picks in the comments!