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Dreams actually come true when you have that passion, vision, and skills to take a shot at scaling your venture. The inspiring story of Bettina Huang has set an example for those who have a big dream.
When no one was even trying to get hands on cannabis, this woman had already decided to create a cannabis business. She was dreaming of the cannabis industry since high school and believed in the plant.
Bettina Huang is a founder of a highly edited online marketplace “Say Hi” where she curates a variety of sophisticated, design-minded cannabis products that are unique and creative.
From precisely dosed edibles to crystalline ashtrays, walnut stash boxes and color-blocked lighters, her e-commerce site has everything for a design-mind stoner.
Huang’s Career path
Huang was passionate about art from the beginning, and she has studied art history in college. From there, she opened her door to the traditional art world and never looked back.
Her dream got the wings to fly when she attended business school and envisaged a version of the cannabis lifestyle business.
Cannabis used to have an inevitable path of being socially and legally acceptable as whiskey. But she thinks it is more interesting and useful.
Huang developed digital marketplaces at Artsy and Fab.com and was ready to create her own. She spent time in watching cannabis culture in California and Oregon, where recreational cannabis is legal.
The beginning of Say HI
In 2017, she felt that it was the right time to pursue her idea and start a company. Her dream came to reality with a name of Say Hi that changed the certain stoner aesthetic associated with cannabis.
Say HI connected to curious consumers with innovative brands, kind of glassware, edibles and accessories that they will love to display rather than hide.
Say Hi geared skillfully to reach millennial audiences who are gourmands, design enthusiasts, and wellness experts.
Instead of selling items directly to the consumer, the site allows the consumer to add the product “to their stash.” Then it redirects them to the brand’s own site where it can be purchased as long as the location where they live have the legal right to do so.
Huang’s view on women leadership
In her recently published article called “Can The Cannabis Industry Set the Example for Gender Equality?” She wrote about the potential of women, who make up 27 percent of cannabis business executives.
She says, there so much leadership opportunity for women. She feels it is time to create a new model of leadership where men and women can respect each other. The hard work and competence must be the only thing that should value rather than gender or anything else.
This dynamic woman is truly an inspiration to all, and her success story illustrates how passion can unlock potential and truly change lives.